Fundraising is a term that refers to the accumulated value of transactions and soft credits attributed to an individual or organization. Fundraising may be the same as accumulated giving if an individual or organization has no soft credits or non-gift transactions. However, in some cases fundraising may be significantly greater than giving.
A constituent may attend many paid events, or consistently solicit gifts for your organization with soft credits are recorded in Causeview. For constituents whose contributions extend beyond gifts, fundraising will help you to track their involvement and advocacy.